“Volume Up” theme….so two “sistas” this month were used for it….hhhmmm

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Hey ya’ll! So, I have already shared the contents of my IPSY Glam Bag on social media but I saved a few of my personal thoughts for here and a private account so here goes! I love the bag every single month that I receive it or that I’m subscribed to receive one.

It appears that they really do pay attention to your product reviews and the whole nine yards. They even went as far as to have one of the three faces of Ipsy be a young beautiful female of color aka what we call “Black”. And yes, she has blue eyes……so it would appear that it was too much to expect a black woman with a common eye color to be selected just like when “Blondes” with blue eyes are used when that is not a common physical trait. In any case at least they have included ALL representations more or less like the different types of people that subscribe to their beauty bag. I totally give them props for that! I already know what type of world and industry this is (sigh). One thing is always said like “beauty is in the eye of the beholder” and another thing is always projected like a standard of beauty or beauty hierarchy which tells you who the beholder is at the end of the day as far as how this society sees it lol. Before I get into what grinded my gears lets just take a look at what I got this month. I’ll post the link to my YouTube channel below so that you can see everything better afterwards.

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Oh, I even took advantage of a Ipsy Deal they had and this is what came in that box

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I have to say the polish so far is my favorite product from that offer!

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Okay. Now, having said all the above lets Tak about what grinded my gears. The theme was what? VOLUME UP…. and they chose this month to have not one but TWO women of color for this theme that are not usually used for their campaigns and etc. Some may have missed the stereotyping but I did not! Sadly, in this Country and all over the world Women of color are said and ALWAYS depicted to be loud mouthed, outspoken or unmanageable females. Usually the darker the black female is the more “ratchet” her character has been as we have seen portrayed for YEARS on TV shows, movies and music. To the point that I honestly believe many sistas have bought into that image but that is a whole different topic for another post. Anyway, of ALL the months I find it no coincidence that two “black females” were used to promote the theme “Volume Up” and as they elaborated they wanted everyone to challenge themselves in regards to “Fearlessly Expressing” Themselves

-____- So for me it read as if and always that the only females who can do such are Black Woman. Bottom line, I found the whole bit insulting to me and to all the other race of women but then again black women are always depicted and have been for years as loud mouths and etc so this subliminal stereotypically representation nonsense probably went over so many peoples heads. You can think what you may or want to. I mean maybe others felt or will feel it was a compliment! To each their own. I CAN  understand that as well and play devils advocate. I could have said to myself “Hey, who better to showcase for “Volume Up” than women of color whose natural hair defys gravity and whom could have easily modeled whatever line of mascara that promised volume. Whom have been labeled outspoken and etc primarily because they/we have had to speak up against SEVERAL INJUSTICES against us and our people throughout history so “surprise surprise” the stigma that is attached to us til this day is of such so why not own it! I know the flip side. TRUST ME. But Im just sharing what was my pet peeve this month regardless! And to my recollection I have never disliked their themes or execution of them. Even when they did not have anyone who looked like me I thought well hell that’s a just the normal run of the muck American style Advertising and Marketing by any other race to leave out those of color and if a company did include us I knew they just wanted our money or to appear politically correct lol (Shrugs). I can’t say for a fact that it was INTENTIONALLY done to offend anyone so I wont dwell on it. Of course it absolutely may have been done with the thought that no one would see it as such. They tend to put their “best foot forward” with positive vibes/images/messages out that it would be hard to suspect that. I only really care about the products coming my way each month so I saw the subs and brushed it to the side until some mins ago when I decided to blog. And in this day and age it may be a trivial matter and/or of little importance to anyone. And I know no one or no company is perfect so I will let them have this one. Anyway for a much better look at the products I receieved and their size check out my Ipsy Unbagging video on Youtube.

Until the next bag or box….stay sweet ✌

Monday 6/19/17 @12:18AM

 

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